Are you wanting more traffic to your website?
There are a few ideas without investing in ads that are worth pursuing!
The majority of the time, your website is the reason you aren't getting leads, but you also have to be prepared to spend on marketing to channel to your website, otherwise, it just ends up being a very expensive brochure online. There a few free ideas to get you started below...
1. SEO (Search Engine Optimisation)
Frontend - What search engines are you listing your business on aside from Google? Contact details can be listed for free in many places, including a "Google My Business" listing
Backend - What keywords, meta-tags, page title details, location tags, call to action(s), links to other pages, redirection of 404 errors, products have individual tidy links, images are named correctly, brand names in the pages and so many more options to explore here.
2. SOCIAL MEDIA
Have you updated your contact details on your social media pages? Or even connected your social media to your website?
Blogs are designed for you to create and offer value to your customers, FAQ's, the team, what are some tips and tricks about product/services you may have, any regulation updates, but also a great opportunity for you to share the link for the specific blog to newspapers/magazines (with some text to explain the context) and to your social media. We see it time and time again where some social media pages are just sharing articles from other organisations vs their own - it's such a wasted opportunity.
4. GOOGLE CRAWL
Have you had your website audited by Google? There are many options for this - there is site speed tests, or keyword tests, or even a full audit run by Google. There are specific SEO specialists that can assist in a more complex way. This will increase your website performance with Google searches because it becomes a registered website that has been audited.
5. EMAIL SIGNATURE
The most under-utalised free marketing tool - always a great thing to have to increase functionality for friends of friends to find out who you are. You never know who your signature will be seen by. Why not make it punchy, like ours below ;)
Address labels, thank you stickers, in fact any printed material - remember that every option has an opportunity. Also consider creating a specific landing page for your print material, so you can get ROI information on where people are finding your website - eg. www.blackfox.nz/contact - now that's clever!
7. FACEBOOK COMMUNITIES
The last point is - ARE YOU ADVERTISING your business? Community Facebook Groups are a great way to freely promote your business.
So there is 7 ways to promote your website, do you have any other ones that have worked magically for your business?